During the Belle Epoque (1870-1914), with its shops and craftsmen, the commune, which had a thousand inhabitants at the time, was a lively little town.
Its main vocation was agricultural, thanks to the land irrigated by the Loup, where market gardening flourished. Wheat, vines, olive trees and perfume plants (mint, geraniums, rose of May) are also grown for the perfume factories of Grasse.
Silkworm breeding, which illustrates the coat of arms of the commune, has disappeared and it is the production of tobacco, which is highly regulated, which provides a considerable additional income.
It was at this time that excursion tourism was born in Villeneuve. People from Grasse or Nice got into the habit of coming to relax on Sundays on the banks of the Loup. Hotel-restaurants were established, guinguettes were set up on the shady banks, people went for walks in boats or horse-drawn carriages...
And the arrival of the tramway at the beginning of the 20th century definitively anchored the tourist vocation of Villeneuve-Loubet.
It is worth noting that after the First World War, Marshal Pétain took up residence in a superb property on the Ginestières side, which has since been destroyed.